Project: Brand Identity for a software program
Solution: Logo Design

After doing the Progressive Partnering logo, I was also asked to design a logo for their main product (GeoCall™), a mapping software designed to accurately display and track underground pipelines.

It was important to display a sense of Earth and pinpoint accuracy while making the color scheme work seamlessly with the previous Progressive Partnering Logo. The red and gray colors used here were also used in the Progressive Logo along with the same font.

The blue circle is actually an oblate spheroid to mimic the Earth's true shape. The main shape is divided by the crosshairs leading to a pinpoint in the center.

Progressive Partnering Logo detailProgressive Partnering Logo no background