Project: Direct Mail
Solution: Postcard Design
Lafayette Broadcasting in Lafayette, TN came to me wanting a direct mail design to inform potential customers how good it would be to advertise with their two radio stations. The design specifications were pretty open and I had a lot of creative freedom on this project.
The idea of radio advertising still brings classic, vintage images to my mind, so I wanted to convey that old school feel to this postcard design. I ended up going with an old radio microphone design which holds both the titles of the radio stations and the five most popular radio shows in which these stations wanted to fill space.
I love this design and I know it will be a success for them as it will be dropping soon.